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How
to cut through the clutter, the mess of technology and dominate
on
the web
by focusing on what 90% of companies are missing.
Never
before in the history of doing business has it been possible to
reach
millions of customers, interact with them
intimately, offer them exactly what
they want and have nearly the entire process run automatically 24 hrs a
day.
The Internet serves
this all to us on a plate.
Yet most
companies continue to struggle or under perform online. Even
those
that achieved early success have suddenly found themselves hitting a wall.
Competition
increases, markets get saturated, customers and prospects are
inundated with messages - it is fierce.
Technology
is good, but it is not the answer
The
Internet has blessed us with the technology and tools to interact
and
participate with our audience like never before.
And
as an
online marketer it is near impossible to escape the continual
flurry
of technological
tools that are "the next big thing".
However,
consider that the tools and technology are open and available
to
virtually anybody - including your competitors.
Despite
all the technological advances the playing ground remains
level. In this
way the state of technology will never really
create unique opportunities
for
one company to own.
So,
for the moment,
dismiss the entire technology discussion and struggle
to keep up. It will free you up to get a handle on what
really
counts.
How
You Can Create
a Powerful, Ownable
and
Dominant Web Business
I
have been
involved in online and website marketing since 1993 and while I have been wildly successful I have never considered myself an online marketer.
And
that is
probably the key to my success.
Forget
the buzz,
forget the hype, forget what's "hot" and just focus on your
business and your customers.
Online
customers
are checking you and your competition out (it's true!). They
have all the power and have all their potential "suitors" lined up
head-to-head.
If
you sound the same as your competition then it is a crap-shoot as to
whether you get their business. It's apples-to-apples.
Four Ways To
Play
A Different Game Online
But,
play a
different game and your chances significantly increase. The
4 general
guidelines that I follow are:
1.
Create emotional value:
Your customers can get
great products and
service from your competitors too. So don't get sucked in to
the "customer
service and quality are #1" game - cause its puts you no further ahead.
Instead, create an emotional reason for choosing you that is yours
alone.
2.
Don't sell...tell:
Information is king.
Stop selling to your customers
and start giving them real information they can use. You will
create more
value for them relative to your competitors and they will reward you
for it.
3.
Have a point: Clearly
define your value proposition
and what
your company is all about for the customer and deliver this
message
consistently on your website - let them know exactly who you are and what
to
expect.
4.
Market with Intention: For
gosh sakes have clearly identified
and multiple
intended outcomes for your website visitors and customers.
Encourage them
to ask questions, download something, sign up for a newsletter, request
a
quote, anything to create an interaction and opportunity to
create a positive
experience. Be first with a positive experience and chances
are you will win
that customer.
Are
You Ready to Dominate?
Having converted
well over 1 million online customers and developed web
marketing programs
that consistently generate +20% response rates I can
help
you
develop the simple but powerful marketing strategies and approaches that
allow you to
dominate online.
Power
in Simplicity.
Embrace
a new found clarity for
your business and a powerful connection with
your prospects and customers that
cannot be duplicated
by your competitors.
That's
true power
and true advantage.
GO!
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