Well, I thought I was done with online dating but I guess you gotta do what you gotta do.

In November 2006 along with some buddies I launched a new dating site Single Parent Love Life.

In 1993 I began my career as an online matchmaker when I was hired by Lavalife as their first marketing person. Eight years later I was the VP Marketing. It's funny cause back then it was lame to be using online dating services...you were a loser. Eventually we turned things around for singles so all of a sudden online dating and who you met online was/were cool.

So now I am back at it with a new group of singles that need a better online dating experience...single moms and dads.

When I was approached by Peter Ehrlich, a single dad in Toronto about helping take on this project I knew very little about single parents and dating. But, I was curious. Eventually I found out some staggering statistics:

- one out of every four singles in North America is a single mom or dad...that's 20
million people
- one out of every three online daters is a single parent
- single parent households are the fastest growing household type in the world
- while single parents need online dating (it fits into their busy lifestyle) their experience in the online dating world sucks

Enter Single Parent Love Life - the first online dating service designed to deal with the real lifestyle and dating realities of single moms and dads - and it is a place where they are the stars of the show - a place to feel desired, attractive and sexy!

Dave Evans, an online dating blogger gave us an early review and Alana Pratt and Jodi Seidler, two single parent and sexy mom gurus gave us a big thumbs up.

Check out our video. It is funny cause most non-single parents think it is kinda tasteless...but our single moms like it (guys like it unanimously).

More on SPLL later....