|
How to get
focused, eliminate waste, and put everything you've
got into
attracting, converting and growing your business with the
best possible
customers.
Does
this sound like your organization?
People
are working
on a million and one projects to bring in new
business
(and of course they are all
important) and their boss follows up
on every
one (is that you?).
And
before they can get any of them complete...new ones start to pile
in.
It's
probably a little frustrating isn't it? I know it because I
hear it all the
time.
Activity
Is Good - If People Know
What They Are Actually Trying To Accomplish
If
your company falls into the
scenario described above then it is usually a
sign of a company scrambling.
But
that's
O.K. - because the scrambling means that people have the drive
to work.
What's
missing is the answer to "what am I actually trying to accomplish?".
Typical
answers are "get more sales" or "sell more product".
But
with
no direction as to "how" and "to whom" people are left on
their
own
to figure it out. Now that is a tough
place to be for
most people.
Get
Everyone
Focused On
Delivering More Great Customers
At
some point in
your business life cycle the adage ""any business is good
business" no longer holds true.
The
cost to acquire
lower valued business vs higher valued business is the
same. So your highest return comes from landing more great
customers.
It
is just simple
math and economies.
I
work with
companies to help them a) identify their most profitable or
valuable
customer groups and, b) develop tailored strategies to deliver more of
these customers.
Having
converted
over 1 million targeted customers I understand how to
focus teams and companies around the simple strategies and the
work
that really matters.
Are you ready to
turn all that activity into more great customers?
Yes Mitch, I want more
great customers?
Yes! That is what I like to hear! Now put it all together
and make
it happen.
|